石墨坩埚企业把自身的发展精耕细作 或将决胜市场
面对金融危机带来的创伤导致一些石墨坩埚企业要面对产品过剩、利润空间缩小、存货与资金风险增大的压力,另一方面又要面对消费者对服务要求越来越高、品牌选择范围增大、购买力不强等后遗症。如今看来这些问题,归根结底就是渠道发展这块没有做好。石墨坩埚企业要利润要发展就必须向需求链末端延伸,把渠道做精细。而销售终端已不只是具有销售和融资的功能,它还具有营销、服务、品牌展示等功能,是企业生存发展的决定因素有远见的企业与经销商抱团作战,扶持经销商,通过精耕渠道提升竞争力。
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